Explore Raised Down Under
The story of Raised Down Under begins at the intersection of two worlds. Born in South Korea in 1980 and raised in Australia from the age of 4, Julie's experiences of being Asian in Australia has influenced how she sees herself and feels about herself. This brand is the honest evolution of that search — a movement for those who refuse to be defined by simplistic labels and choose instead to live uncomfortably and unapologetically as their true selves.
Drawing on her years of experience as an English teacher, Julie understands that true connection comes from the courage to speak truth plainly. She builds her gear for the kind, the honest, and the brave — those who challenge assumptions and lead with authenticity. Every piece she creates is an invitation to join a community grounded in empathy, resilience, and the power of a unique voice.
​
A community of people who are unapologetically themselves.
RADICALLY KIND
Kindness is our chosen foundation. We lead with empathy in every interaction, ensuring every voice feels heard and valued in our community.
UNFILTERED HONESTY
Rooted in a journey of self-discovery, we speak our truth without apology. Authentic stories and honest expressions define our collective identity.
ACTIVE SERVICE
We exist to uplift others. Our mission extends beyond apparel to supporting those navigating the complexities of identity and finding where they belong.